Luma Dream Machine pricing, plans and how to pay
Palo Alto-based Luma AI's video and image generation app, built around its own Ray models. It also offers third-party models such as Kling, Seedance and Veo from the same credit balance.
In short
As of Oct 29, 2026, Luma Dream Machine has no free plan and paid plans start at $30/month (Plus: 10,000 credits/month; Luma and third-party image and video models; commercial use; edit access for guest collaborators). Payment: On the web, billed through Stripe: credit or debit card, bank payment or Cash App Pay. In the iOS app, any payment method on your Apple ID, including Apple Pay.
Plans and limits
| Plan | Price / month | What you get |
|---|---|---|
| Plus | $30$25/mo billed yearly | 10,000 credits/month; Luma and third-party image and video models; commercial use; edit access for guest collaborators |
| Pro | $90$75/mo billed yearly | 40,000 credits/month; 4x usage with Luma Agents; everything in Plus |
| Ultra | $300$250/mo billed yearly | 150,000 credits/month; 15x usage with Luma Agents; everything in Pro |
USD before tax, billed monthly unless noted. Regional and in-app prices may differ. Verified Oct 29, 2026.
Good fit for
- Creators who want Luma's Ray models and popular third-party models in one app
- Projects that need HDR or EXR video output
- Commercial work, which every paid plan allows
Watch out for
- Credit cost varies widely by model and resolution: a 5-second Ray3.2 clip costs 100 credits at 720p and 400 credits at 1080p
- Plan credits don't cover the Luma API, which is billed separately
- Payments are generally non-refundable; web refund requests within 30 days are reviewed case by case and heavy usage can disqualify them
Signing up and paying
- Sign-up
- Email, Google or Apple account. Single sign-on (SSO) is available for business teams.
- Payment
- On the web, billed through Stripe: credit or debit card, bank payment or Cash App Pay. In the iOS app, any payment method on your Apple ID, including Apple Pay.
- Can I pay for Luma with Alipay or WeChat Pay?
- Luma's help center lists only credit or debit cards, bank payments and Cash App Pay on the web, plus Apple ID payment methods in the iOS app. Alipay and WeChat Pay are not mentioned. Luma's terms also say the service is intended for users in the United States.
Frequently asked questions
Is Luma Dream Machine free?
No, Luma Dream Machine has no free plan.
How much does Luma Dream Machine cost per month?
Paid plans: Plus ($30/month, $25/month billed yearly); Pro ($90/month, $75/month billed yearly); Ultra ($300/month, $250/month billed yearly). Prices are in US dollars before tax.
How do I sign up for Luma Dream Machine?
Email, Google or Apple account. Single sign-on (SSO) is available for business teams.
How can I pay for Luma Dream Machine?
On the web, billed through Stripe: credit or debit card, bank payment or Cash App Pay. In the iOS app, any payment method on your Apple ID, including Apple Pay.
Can I pay for Luma with Alipay or WeChat Pay?
Luma's help center lists only credit or debit cards, bank payments and Cash App Pay on the web, plus Apple ID payment methods in the iOS app. Alipay and WeChat Pay are not mentioned. Luma's terms also say the service is intended for users in the United States.
What are the alternatives to Luma Dream Machine?
Similar tools we track: Runway (from $15/month), Kling (from $10/month), Pika (from $10/month).
Change history
| Date | Change |
|---|---|
| Oct 29, 2026 | Verified Prices, plan limits, sign-up and payment options confirmed on the official site. |